Design Archives - Hayve A studio for creative brands Wed, 09 Oct 2024 11:59:27 +0000 pt-PT hourly 1 https://wordpress.org/?v=6.8.1 https://hayve.pt/wp-content/uploads/2023/01/cropped-6227b0f37e6a8f8aacd8be55_logo_2-1-32x32.gif Design Archives - Hayve 32 32 Rebranding – Casa Vera Cruz https://hayve.pt/project/rebranding-casa-vera-cruz/ Mon, 06 Feb 2023 17:49:57 +0000 https://teknacreative.com/project/rebranding-casa-vera-cruz/ 01. Visual identity We teach them how to grow, we grew up...

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01. Visual identity

We teach them how to grow,
we grew up teaching.

To create the visual identity, we were inspired by the brand’s main values and its multidimensionality. We want to convey the rigor and professionalism of the institution with a modern, somewhat irreverent look for some differentiation and, above all, a friendly look that conveys the trust and empathy of the institution.

We wanted to give this logo a dynamic/modular look and represent all these aspects with simple lines and geometry. The brand was also designed to be easily deployed across the various services, target audiences and age groups that the institution covers.

Reproduzir vídeo

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02. Illustration

A language
universal and inclusive

The illustration created for the brand is inspired by the unfolding of the simple shapes used in the logo to give life to a language that is more communicative, more dynamic and adaptable and, above all, more targeted at the younger communities for which Casa Vera Cruz provides its support.

The mono or two-tone aspect can be used, creating interesting compositions, full of life and full of the brand’s values and message.

03. Brand deployment

A brand built
thinking of everyone

Due to the various areas in which Casa Vera Cruz operates, it was also a challenge to create a brand that would easily adapt to the visual language required for each of them, due to the profound differences in the target audience and the message to be conveyed.

The differentiation of colors and easy adaptation of the visual language of the main symbol and the brand illustration to “decorate” each area made this adaptation very fluid and organic, with the addition of adapting the language and phrases used for each one as well.

If they say so who we are to disagree?!

Casa Vera Cruz

“ Numa casa com meio século de história e muitas histórias de vida dentro, mudar a marca e o logo afigurava-se um trabalho desafiante. Para ajudar nessa redefinição escolhemos a tekna, com uma equipa jovem e dinâmica, madura o suficiente para saber ouvir o que pretendíamos e arrojada quanto baste para transformar essas indicações numa nova marca que está implementada com grande aceitação por parte de tod@s os que vivem esta Casa. Obrigada por isso. “

Paula Hipólito

CEO @ Casa Vera Cruz

Credits

Management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director / Brand Designer

Carlos Pereira
Brand Designer

Did you like what you saw?


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Let's go!

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]]> M&J Wedding Invitation https://hayve.pt/project/mj-wedding-invitation/ Fri, 03 Feb 2023 15:15:37 +0000 https://teknacreative.com/project/mj-wedding-invitation/ Credits Management Carlos PereiraProject management Creative Art Benzy OliveiraCreative Director Miss StudioGraphic...

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Credits

Management

Carlos Pereira
Project management

Creative Art

Benzy Oliveira
Creative Director

Miss Studio
Graphic Design

Production

Rebelo Graphic Arts
Printing

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Let's go!

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]]> Branding Cura Nuts https://hayve.pt/project/branding-cura-nuts/ Fri, 27 Jan 2023 10:02:53 +0000 https://teknacreative.com/project/branding-cura-nuts/ 01. Visual Identity We gave it away for nuts, we were eating...

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01. Visual Identity

We gave it away for nuts,
we were eating cheese

The brand is positioned within traditional cheeses, so that was the main characteristic/objective of the visual identity: at first glance, to be placed on the “shelf” of traditional cheeses.

We designed natural objects, such as the heart-shaped seed, representing the love, affection, patience and time that Daniela takes to make a perfect cheese, giving the whole brand a very artisanal touch. It also gives them an authenticity when we say that they are cheeses made in the traditional way.

Before After

02. Packaging

To get the knife
and cheese in hand...
the knife is optional.

We used illustrations throughout the visual identity in mono or bicolor compositions to easily match the packaging of the various types of cheese.

The illustration can be adapted according to the area of the cheese label or packaging, always maintaining some common elements and finishes for greater cohesion of the Identity

03. Digital presence management

A brand
well healed

Communication for social media, very much supported by real photographs of the product and its packaging, always using the brand’s characteristic graphic elements, such as fonts, logo, colors and some symbols, depending on the element in question.

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See instagram

If they say so who we are to disagree?!

Cura Nuts

"Começamos a trabalhar com a Tekna logo no início do lançamento da nossa marca. E foi uma das melhores escolhas que fizemos! Para além de ter sido fácil comunicar aquilo que pretendemos, esta equipa consegue sempre superar as nossas expectativas no que toca aos serviços de design para os nossos produtos, surpreendem-nos sempre com algo fora da caixa e conseguem fazer transparecer os valores e a nossa forma de estar enquanto marca Muito satisfeitos por fazerem parte do nosso caminho! :)"

Daniela Cruz

@ CuraNuts

Credits

Management

Carlos Pereira
Brand management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director

Cátia Amador
Graphic Design

Photography

Digital seasoning
Photography

Did you like what you saw?


We can do the same for you.
Vamos embora!

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]]> Branding Enginear https://hayve.pt/project/branding-enginear/ Sat, 21 Jan 2023 22:55:49 +0000 https://teknacreative.com/project/branding-enginear/ https://hayve.pt/wp-content/uploads/2023/01/Enginear_logo.mp4#t=1 Concept We know the way From the naming of the new...

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Concept

We know
the way

From the naming of the new brand, Enginear was chosen because the person responsible for the project, Ricardo, had a degree in engineering. The pun is clear: “an engineer, always nearby”. We want to represent Ricardo’s personal approach to his projects and his clients.

The brand’s slogan: “We know the way” – chosen to emphasize the idea of trust and proximity, and it chose a labyrinth to support the brand’s imagery throughout the various touchpoints where it will be present, speaks clearly of the slogan and the brand’s entire philosophy.

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Logo

An engineering professional
,
always close...

The logo completes the idea with the buildings and the connection between the “i” and the “n”, forming those buildings.

In addition, the dot on the “i” brings a human presence to the logo, giving it that feeling of a personal approach.

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Brand behavior

The simple path
that the brand must follow

We opted for a monochromatic approach for this brand, for its simplicity, and blue is the color we chose.

The energetic tone of the blue color we chose gives the right feeling of being a confident and serious brand, but it also gives the feeling of being a young and daring brand.

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you saw?

We can do the same for you
Howmuch

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]]> Branding & Digital Platinium https://hayve.pt/project/branding-digital-platinium/ Fri, 20 Jan 2023 18:29:41 +0000 https://teknacreative.com/project/branding-digital-platinium/ A presentation that is simple, direct and easily recognizable DividerDivider01. Branding01. BrandingI’m...

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A presentation
that is simple, direct and
easily recognizable DividerDivider01. Branding01. BrandingI'm subtitleI'm subtitlefont-size: 16.4px;font-size: 16.4px;O logo apresenta-se com uma fonte de linhas simples e bem legível, realçando o caráter técnico da marca. The logo features a simple, legible font, emphasizing the technical nature of the brand. font-size: 16.4px;font-size: 16.4px;Combina tons de duas cores principais: laranja, e cinza, que é uma das cores favoritas de Gandalf.It combines shades of two main colors: orange, and gray, which is one of Gandalf's favorite colors.font-size: 16.4px;font-size: 16.4px; Alterna entre grandes áreas de cor e fundos brancos para composições mais espaçadas e leves. Alternate between large areas of color and white backgrounds for more spaced-out, lighter compositions.A identidade da Platinium
foi desenhada para
dar forma a uma marca
práctica e comunicativa. Platinium ProfissionalPlatinium Professionalfont-weight: 400;font-weight: 400;A Platinium identifica-se e comunica maioritariamente através do seu produto e suas embalagens.Platinium identifies and communicates mainly through its product and its packaging.Estas transmitem a simplicidade da marca e o seu carácter práctico e técnico.They convey the simplicity of the brand and its practical and technical nature.Usamos grandes áreas de cor e textos de tamanho generoso para a destacar de outras marcas.We use large areas of color and generously sized text to make it stand out from other brands.Este layout/estilo replica-se através da gama de produtos tornando-se mais fácil identificar o nome e as características de cada produto.This layout/style is replicated across the product range, making it easier to identify the name and characteristics of each product.border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1.pnghttps://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1.png2608260814921492border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1-1.pnghttps://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1-1.png2608260814921492A Platinium Home
é uma vertente da marca
orientada para os consumidores
fora do âmbito profissionalPlatinium HomePlatinium Homefont-weight: 400;font-weight: 400;A marca Platinium Home representa outra linha de produtos voltada para um público mais amplo e menos experiente tecnicamente. The Platinium Home brand represents another product line aimed at a wider and less technically savvy audience. font-weight: 400;font-weight: 400;font-weight: 400;font-weight: 400;Ainda assim, transmite a mesma abordagem pragmática da marca principal, usando a fotografia para chegar ao comprador de forma mais pessoal, devidamente identificada e mais fácil de relacionar qual a aplicação do produto em questão.Even so, it conveys the same pragmatic approach as the main brand, using photography to reach the buyer in a more personal way, properly identified and easier to relate to the application of the product in question.border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpg2560256014651465border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpg2560256014651465Sempre perto,
sempre disponívelAlways close,
always availableDividerDivider02. Website02. WebsiteI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;Para aumentar a presença da marca, a proximidade e a disponibilidade criámos o website, meio pelo qual a marca se apresenta e aos seus produtos no meio digital.To increase the brand's presence, proximity and availability, we created the website, the means by which the brand presents itself and its products in the digital environment.Seria importante ter, não só, uma apresentação completa da empresa mas também das suas gamas de produtos e cores disponíveis.It would be important to have not only a complete presentation of the company but also its product ranges and available colors.font-weight: 400;font-weight: 400;Uma plataforma sempre disponível para consulta, muito prática e “fácil de transportar”, permitindo a marca existir e comunicar para além das suas embalagens, vendedores e meios de impressão físicos. A platform that is always available for consultation, very practical and "easy to carry", allowing the brand to exist and communicate beyond its packaging, sellers and physical print media. https://www.youtube.com/watch?v=XHOmBV4js_Ehttps://www.youtube.com/watch?v=XHOmBV4js_Ehttps://vimeo.com/235215203https://vimeo.com/235215203https://www.dailymotion.com/video/x6tqhqbhttps://www.dailymotion.com/video/x6tqhqbhttps://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4https://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4Ver websiteSee websitehttps://platinium.pt/https://platinium.pt/Uma marca em pleno
para comunicar
com o seu públicoA brand in full
to communicate
with its public DividerDivider03. Gestão de presença digital03. Digital presence managementI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;A aposta na presença da marca nos meios digitais além do website, como redes sociais e difusão de newsletters, surgiu naturalmente com a necessidade de gerar tráfego para o website.The focus on the brand's presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.font-weight: 400;font-weight: 400;Através de uma estratégia delineada, pretende-se dar a conhecer a marca nos meios digitais e gerar tráfego para o website, dando a conhecer melhor a marca e os todos os seus produtos.Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.Ver instagramVer instagramhttps://www.instagram.com/platiniumtintas/https://www.instagram.com/platiniumtintas/Gostaste do que viste?Did you like what you saw?Podemos fazer o mesmo por ti.We can do the same for you.Vamos embora!Let's go!

01. Branding

The logo features a simple, legible font, emphasizing the technical nature of the brand. It combines shades of two main colors: orange, and gray, which is one of Gandalf’s favorite colors.

Alternate between large areas of color and white backgrounds for more spaced-out, lighter compositions.

Platinium Professional

Platinium ProfissionalPlatinium Professionalfont-weight: 400;font-weight: 400;A Platinium identifica-se e comunica maioritariamente através do seu produto e suas embalagens.Platinium identifies and communicates mainly through its product and its packaging.Estas transmitem a simplicidade da marca e o seu carácter práctico e técnico.They convey the simplicity of the brand and its practical and technical nature.Usamos grandes áreas de cor e textos de tamanho generoso para a destacar de outras marcas.We use large areas of color and generously sized text to make it stand out from other brands.Este layout/estilo replica-se através da gama de produtos tornando-se mais fácil identificar o nome e as características de cada produto.This layout/style is replicated across the product range, making it easier to identify the name and characteristics of each product.border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1.pnghttps://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1.png2608260814921492border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1-1.pnghttps://hayve.pt/wp-content/uploads/2023/01/platinium_by_tekna1-1.png2608260814921492A Platinium Home
é uma vertente da marca
orientada para os consumidores
fora do âmbito profissionalPlatinium HomePlatinium Homefont-weight: 400;font-weight: 400;A marca Platinium Home representa outra linha de produtos voltada para um público mais amplo e menos experiente tecnicamente. The Platinium Home brand represents another product line aimed at a wider and less technically savvy audience. font-weight: 400;font-weight: 400;font-weight: 400;font-weight: 400;Ainda assim, transmite a mesma abordagem pragmática da marca principal, usando a fotografia para chegar ao comprador de forma mais pessoal, devidamente identificada e mais fácil de relacionar qual a aplicação do produto em questão.Even so, it conveys the same pragmatic approach as the main brand, using photography to reach the buyer in a more personal way, properly identified and easier to relate to the application of the product in question.border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpg2560256014651465border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpg2560256014651465Sempre perto,
sempre disponívelAlways close,
always availableDividerDivider02. Website02. WebsiteI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;Para aumentar a presença da marca, a proximidade e a disponibilidade criámos o website, meio pelo qual a marca se apresenta e aos seus produtos no meio digital.To increase the brand's presence, proximity and availability, we created the website, the means by which the brand presents itself and its products in the digital environment.Seria importante ter, não só, uma apresentação completa da empresa mas também das suas gamas de produtos e cores disponíveis.It would be important to have not only a complete presentation of the company but also its product ranges and available colors.font-weight: 400;font-weight: 400;Uma plataforma sempre disponível para consulta, muito prática e “fácil de transportar”, permitindo a marca existir e comunicar para além das suas embalagens, vendedores e meios de impressão físicos. A platform that is always available for consultation, very practical and "easy to carry", allowing the brand to exist and communicate beyond its packaging, sellers and physical print media. https://www.youtube.com/watch?v=XHOmBV4js_Ehttps://www.youtube.com/watch?v=XHOmBV4js_Ehttps://vimeo.com/235215203https://vimeo.com/235215203https://www.dailymotion.com/video/x6tqhqbhttps://www.dailymotion.com/video/x6tqhqbhttps://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4https://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4Ver websiteSee websitehttps://platinium.pt/https://platinium.pt/Uma marca em pleno
para comunicar
com o seu públicoA brand in full
to communicate
with its public DividerDivider03. Gestão de presença digital03. Digital presence managementI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;A aposta na presença da marca nos meios digitais além do website, como redes sociais e difusão de newsletters, surgiu naturalmente com a necessidade de gerar tráfego para o website.The focus on the brand's presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.font-weight: 400;font-weight: 400;Através de uma estratégia delineada, pretende-se dar a conhecer a marca nos meios digitais e gerar tráfego para o website, dando a conhecer melhor a marca e os todos os seus produtos.Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.Ver instagramVer instagramhttps://www.instagram.com/platiniumtintas/https://www.instagram.com/platiniumtintas/Gostaste do que viste?Did you like what you saw?Podemos fazer o mesmo por ti.We can do the same for you.Vamos embora!Let's go!

Platinium identifies and communicates mainly through its product and its packaging. They convey the simplicity of the brand and its practical and technical nature. We use large areas of color and generously sized text to make it stand out from other brands. This layout/style is replicated across the product range, making it easier to identify the name and characteristics of each product.

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Platinium Home

Platinium HomePlatinium Homefont-weight: 400;font-weight: 400;A marca Platinium Home representa outra linha de produtos voltada para um público mais amplo e menos experiente tecnicamente. The Platinium Home brand represents another product line aimed at a wider and less technically savvy audience. font-weight: 400;font-weight: 400;font-weight: 400;font-weight: 400;Ainda assim, transmite a mesma abordagem pragmática da marca principal, usando a fotografia para chegar ao comprador de forma mais pessoal, devidamente identificada e mais fácil de relacionar qual a aplicação do produto em questão.Even so, it conveys the same pragmatic approach as the main brand, using photography to reach the buyer in a more personal way, properly identified and easier to relate to the application of the product in question.border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna1-scaled.jpg2560256014651465border-radius: 8px;border-radius: 8px;https://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpghttps://hayve.pt/wp-content/uploads/2023/01/platinium_home_by_tekna2-scaled.jpg2560256014651465Sempre perto,
sempre disponívelAlways close,
always availableDividerDivider02. Website02. WebsiteI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;Para aumentar a presença da marca, a proximidade e a disponibilidade criámos o website, meio pelo qual a marca se apresenta e aos seus produtos no meio digital.To increase the brand's presence, proximity and availability, we created the website, the means by which the brand presents itself and its products in the digital environment.Seria importante ter, não só, uma apresentação completa da empresa mas também das suas gamas de produtos e cores disponíveis.It would be important to have not only a complete presentation of the company but also its product ranges and available colors.font-weight: 400;font-weight: 400;Uma plataforma sempre disponível para consulta, muito prática e “fácil de transportar”, permitindo a marca existir e comunicar para além das suas embalagens, vendedores e meios de impressão físicos. A platform that is always available for consultation, very practical and "easy to carry", allowing the brand to exist and communicate beyond its packaging, sellers and physical print media. https://www.youtube.com/watch?v=XHOmBV4js_Ehttps://www.youtube.com/watch?v=XHOmBV4js_Ehttps://vimeo.com/235215203https://vimeo.com/235215203https://www.dailymotion.com/video/x6tqhqbhttps://www.dailymotion.com/video/x6tqhqbhttps://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4https://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4Ver websiteSee websitehttps://platinium.pt/https://platinium.pt/Uma marca em pleno
para comunicar
com o seu públicoA brand in full
to communicate
with its public DividerDivider03. Gestão de presença digital03. Digital presence managementI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;A aposta na presença da marca nos meios digitais além do website, como redes sociais e difusão de newsletters, surgiu naturalmente com a necessidade de gerar tráfego para o website.The focus on the brand's presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.font-weight: 400;font-weight: 400;Através de uma estratégia delineada, pretende-se dar a conhecer a marca nos meios digitais e gerar tráfego para o website, dando a conhecer melhor a marca e os todos os seus produtos.Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.Ver instagramVer instagramhttps://www.instagram.com/platiniumtintas/https://www.instagram.com/platiniumtintas/Gostaste do que viste?Did you like what you saw?Podemos fazer o mesmo por ti.We can do the same for you.Vamos embora!Let's go!

The Platinium Home brand represents another product line aimed at a wider and less technically savvy audience.
Even so, it conveys the same pragmatic approach as the main brand, using photography to reach the buyer in a more personal way, properly identified and easier to relate to the application of the product in question.

Always close,
always availableDivider02. WebsiteI'm subtitlefont-weight: 400;To increase the brand's presence, proximity and availability, we created the website, the means by which the brand presents itself and its products in the digital environment.It would be important to have not only a complete presentation of the company but also its product ranges and available colors.font-weight: 400;A platform that is always available for consultation, very practical and "easy to carry", allowing the brand to exist and communicate beyond its packaging, sellers and physical print media. https://www.youtube.com/watch?v=XHOmBV4js_Ehttps://vimeo.com/235215203https://www.dailymotion.com/video/x6tqhqbhttps://hayve.pt/wp-content/uploads/2023/01/Comp-1.mp4See websitehttps://platinium.pt/A brand in full
to communicate
with its public DividerDivider03. Gestão de presença digital03. Digital presence managementI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;A aposta na presença da marca nos meios digitais além do website, como redes sociais e difusão de newsletters, surgiu naturalmente com a necessidade de gerar tráfego para o website.The focus on the brand's presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.font-weight: 400;font-weight: 400;Através de uma estratégia delineada, pretende-se dar a conhecer a marca nos meios digitais e gerar tráfego para o website, dando a conhecer melhor a marca e os todos os seus produtos.Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.Ver instagramVer instagramhttps://www.instagram.com/platiniumtintas/https://www.instagram.com/platiniumtintas/Gostaste do que viste?Did you like what you saw?Podemos fazer o mesmo por ti.We can do the same for you.Vamos embora!Let's go!

02. Website

To increase the brand’s presence, proximity and availability, we created the website, the means by which the brand presents itself and its products in the digital environment. It would be important to have not only a complete presentation of the company but also its product ranges and available colors.

A platform that is always available for consultation, very practical and “easy to carry”, allowing the brand to exist and communicate beyond its packaging, sellers and physical print media.

See website

A brand in full
to communicate
with its public DividerDivider03. Gestão de presença digital03. Digital presence managementI'm subtitleI'm subtitlefont-weight: 400;font-weight: 400;A aposta na presença da marca nos meios digitais além do website, como redes sociais e difusão de newsletters, surgiu naturalmente com a necessidade de gerar tráfego para o website.The focus on the brand's presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.font-weight: 400;font-weight: 400;Através de uma estratégia delineada, pretende-se dar a conhecer a marca nos meios digitais e gerar tráfego para o website, dando a conhecer melhor a marca e os todos os seus produtos.Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.Ver instagramVer instagramhttps://www.instagram.com/platiniumtintas/https://www.instagram.com/platiniumtintas/Gostaste do que viste?Did you like what you saw?Podemos fazer o mesmo por ti.We can do the same for you.Vamos embora!Let's go!

03. Digital presence management

The focus on the brand’s presence in digital media other than the website, such as social networks and newsletters, arose naturally from the need to generate traffic to the website.

Through an outlined strategy, the aim is to publicize the brand in digital media and generate traffic to the website, making the brand and all its products better known.

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Ver instagram

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]]> Branding CoreAngels https://hayve.pt/project/branding-coreangels/ Thu, 19 Jan 2023 17:37:58 +0000 https://teknacreative.com/project/branding-coreangels/ Welcome to the CORE experience 01. The Symbol In this case, since...

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Welcome to the
CORE experience

01. The Symbol

In this case, since the symbol is merged with the lettering, it represents, at first glance and in a very simple way, the focus of the brand, which is the Business Angel entrepreneur, and the way of acting, which is investment and the union of the group/s.

These are represented by the circle and the halo through a minimalist approach.

The idea of a network
of professionals

02. The logo

The Logo is versatile so that it can represent the global brand and all associated sub-brands without changing the basic structure.

In order to accommodate an indefinite number of sub-brands, reinforce the visual identity and the idea of a professional, organized network with a clear common goal, we need a logo structure that doesn’t change with these sub-brands and in which only a few differentiating details stand out.

A network
of investors

03. Sub-brands

The sub-brands, all within the CORE universe but distinct from each other, will be identified by the highlighted word.

The font or proportion of the word in relation to the other elements of the logo cannot be changed.

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Core_branding_tekna_14

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]]> Rebranding Dispomedis https://hayve.pt/project/rebranding-dispomedis/ Thu, 19 Jan 2023 10:25:43 +0000 https://teknacreative.com/project/rebranding-dispomedis/ Did you like what you saw? We can do the same for...

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branding_dispomedis_by_tekna18

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]]> Rebranding Alternatives_ https://hayve.pt/project/rebranding-alternatives_/ Wed, 18 Jan 2023 16:40:17 +0000 https://teknacreative.com/project/rebranding-alternatives_/ Change your path, write a new story 01. Visual Identity The concept...

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Change your path,
write a new story

01. Visual Identity

The concept of representing the Alt key is then used and adapted. To reinforce the ideas of choice and change, we have added the symbols < and > to the logo, highlighting them with color. A small note to add dynamics and balance to the composition.

The button is represented by simple lines for easy adaptation to digital and print media, also for the sake of appearance for a more modern and up-to-date look.

Main colors

#5A45DA PANTONE 2726

◯
R 54
G 88
B 136
#87888A PANTONE 431

◯
R 135
G 136
B 138
#6FDDC3 PANTONE 7466

◯
R 111
G 221
B 195

Secondary colors

Characters
brand

02. Illustration

By creating these mascots, we have made the project easier to identify, both for young people and for their tutors and teachers.

Using symbols from the logo itself, from the brand’s own visual identity, we gave life to these characters that represent an organic approach to a digital character, metaphorically and literally representing the concept of alternatives.

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Credits

Management

Carlos Pereira
Brand management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director

Illustration

Benzy Oliveira
Creative Director

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]]> Design for photographic exhibition – City Museum https://hayve.pt/project/design-for-photographic-exhibition-city-museum/ Wed, 18 Jan 2023 10:54:57 +0000 https://teknacreative.com/project/design-for-photographic-exhibition-city-museum/ 01. Design of communication articles An exhibition of love records by aveiro...

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01. Design of communication articles

An exhibition of
love records
by aveiro

Man. Aveiro, the city he loved.

The lens that captured passion. The photographic work. The documents/records we archive. Aveiro City Council, trustee by will.

The study by the “Photographer of Aveiro’s History”, as Gaspar Albino called him. Love for Aveiro, which the City Museum exhibits and perpetuates.

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02. Exhibition design

The photographer
who loved Aveiro

We have obviously used photographs by the author to complement this idea and to adorn the composition, which is also essential for giving some context to the style and content of the exhibition. The colors used are inspired by the classic tones of photography (black & white and sepia).

These tones are complemented by orange/copper, a warm tone to balance the composition and, as copper is a metallic tone, it gives a certain distinction without being too elegant or elitist like silver or gold.

Credits

Management

Carlos Pereira
Project / production management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director

Production

M&A Print
Printing & production

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]]> Branding RedAngels https://hayve.pt/project/branding-redangels/ Sat, 18 Apr 2020 15:33:40 +0000 https://teknacreative.com/project/branding-redangels/ Did you like what did you see? We can do the same...

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Did you like
what did you see?

We can do the same for you
Howmuch

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