Illustration Archives - Hayve A studio for creative brands Thu, 11 Jul 2024 14:02:44 +0000 pt-PT hourly 1 https://wordpress.org/?v=6.8.1 https://hayve.pt/wp-content/uploads/2023/01/cropped-6227b0f37e6a8f8aacd8be55_logo_2-1-32x32.gif Illustration Archives - Hayve 32 32 Rebranding – Casa Vera Cruz https://hayve.pt/project/rebranding-casa-vera-cruz/ Mon, 06 Feb 2023 17:49:57 +0000 https://teknacreative.com/project/rebranding-casa-vera-cruz/ 01. Visual identity We teach them how to grow, we grew up...

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01. Visual identity

We teach them how to grow,
we grew up teaching.

To create the visual identity, we were inspired by the brand’s main values and its multidimensionality. We want to convey the rigor and professionalism of the institution with a modern, somewhat irreverent look for some differentiation and, above all, a friendly look that conveys the trust and empathy of the institution.

We wanted to give this logo a dynamic/modular look and represent all these aspects with simple lines and geometry. The brand was also designed to be easily deployed across the various services, target audiences and age groups that the institution covers.

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02. Illustration

A language
universal and inclusive

The illustration created for the brand is inspired by the unfolding of the simple shapes used in the logo to give life to a language that is more communicative, more dynamic and adaptable and, above all, more targeted at the younger communities for which Casa Vera Cruz provides its support.

The mono or two-tone aspect can be used, creating interesting compositions, full of life and full of the brand’s values and message.

03. Brand deployment

A brand built
thinking of everyone

Due to the various areas in which Casa Vera Cruz operates, it was also a challenge to create a brand that would easily adapt to the visual language required for each of them, due to the profound differences in the target audience and the message to be conveyed.

The differentiation of colors and easy adaptation of the visual language of the main symbol and the brand illustration to “decorate” each area made this adaptation very fluid and organic, with the addition of adapting the language and phrases used for each one as well.

If they say so who we are to disagree?!

Casa Vera Cruz

“ Numa casa com meio século de história e muitas histórias de vida dentro, mudar a marca e o logo afigurava-se um trabalho desafiante. Para ajudar nessa redefinição escolhemos a tekna, com uma equipa jovem e dinâmica, madura o suficiente para saber ouvir o que pretendíamos e arrojada quanto baste para transformar essas indicações numa nova marca que está implementada com grande aceitação por parte de tod@s os que vivem esta Casa. Obrigada por isso. “

Paula Hipólito

CEO @ Casa Vera Cruz

Credits

Management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director / Brand Designer

Carlos Pereira
Brand Designer

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We can do the same for you.
Let's go!

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]]> M&J Wedding Invitation https://hayve.pt/project/mj-wedding-invitation/ Fri, 03 Feb 2023 15:15:37 +0000 https://teknacreative.com/project/mj-wedding-invitation/ Credits Management Carlos PereiraProject management Creative Art Benzy OliveiraCreative Director Miss StudioGraphic...

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Credits

Management

Carlos Pereira
Project management

Creative Art

Benzy Oliveira
Creative Director

Miss Studio
Graphic Design

Production

Rebelo Graphic Arts
Printing

Did you like what you saw?


We can do the same for you.
Let's go!

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