Education Archives - Hayve A studio for creative brands Thu, 11 Jul 2024 14:02:44 +0000 pt-PT hourly 1 https://wordpress.org/?v=6.7.2 https://hayve.pt/wp-content/uploads/2023/01/cropped-6227b0f37e6a8f8aacd8be55_logo_2-1-32x32.gif Education Archives - Hayve 32 32 Rebranding – Casa Vera Cruz https://hayve.pt/project/rebranding-casa-vera-cruz/ Mon, 06 Feb 2023 17:49:57 +0000 https://teknacreative.com/project/rebranding-casa-vera-cruz/ 01. Visual identity We teach them how to grow, we grew up...

The post Rebranding – Casa Vera Cruz appeared first on Hayve.

]]>
01. Visual identity

We teach them how to grow,
we grew up teaching.

To create the visual identity, we were inspired by the brand’s main values and its multidimensionality. We want to convey the rigor and professionalism of the institution with a modern, somewhat irreverent look for some differentiation and, above all, a friendly look that conveys the trust and empathy of the institution.

We wanted to give this logo a dynamic/modular look and represent all these aspects with simple lines and geometry. The brand was also designed to be easily deployed across the various services, target audiences and age groups that the institution covers.

Reproduzir vídeo

18_4 copy
tekna_cvc_branding6
tekna_cvc_branding9
tekna_cvc_branding8
tekna_cvc_branding7
tekna_cvc_branding18
tekna_cvc_branding16
tekna_cvc_branding17
02. Illustration

A language
universal and inclusive

The illustration created for the brand is inspired by the unfolding of the simple shapes used in the logo to give life to a language that is more communicative, more dynamic and adaptable and, above all, more targeted at the younger communities for which Casa Vera Cruz provides its support.

The mono or two-tone aspect can be used, creating interesting compositions, full of life and full of the brand’s values and message.

03. Brand deployment

A brand built
thinking of everyone

Due to the various areas in which Casa Vera Cruz operates, it was also a challenge to create a brand that would easily adapt to the visual language required for each of them, due to the profound differences in the target audience and the message to be conveyed.

The differentiation of colors and easy adaptation of the visual language of the main symbol and the brand illustration to “decorate” each area made this adaptation very fluid and organic, with the addition of adapting the language and phrases used for each one as well.

If they say so who we are to disagree?!

Casa Vera Cruz

“ Numa casa com meio século de história e muitas histórias de vida dentro, mudar a marca e o logo afigurava-se um trabalho desafiante. Para ajudar nessa redefinição escolhemos a tekna, com uma equipa jovem e dinâmica, madura o suficiente para saber ouvir o que pretendíamos e arrojada quanto baste para transformar essas indicações numa nova marca que está implementada com grande aceitação por parte de tod@s os que vivem esta Casa. Obrigada por isso. “

Paula Hipólito

CEO @ Casa Vera Cruz

Credits

Management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director / Brand Designer

Carlos Pereira
Brand Designer

Did you like what you saw?


We can do the same for you.
Let's go!

The post Rebranding – Casa Vera Cruz appeared first on Hayve.

]]> Rebranding Alternatives_ https://hayve.pt/project/rebranding-alternatives_/ Wed, 18 Jan 2023 16:40:17 +0000 https://teknacreative.com/project/rebranding-alternatives_/ Change your path, write a new story 01. Visual Identity The concept...

The post Rebranding Alternatives_ appeared first on Hayve.

]]>

Change your path,
write a new story

01. Visual Identity

The concept of representing the Alt key is then used and adapted. To reinforce the ideas of choice and change, we have added the symbols < and > to the logo, highlighting them with color. A small note to add dynamics and balance to the composition.

The button is represented by simple lines for easy adaptation to digital and print media, also for the sake of appearance for a more modern and up-to-date look.

Main colors

#5A45DA PANTONE 2726

◯
R 54
G 88
B 136
#87888A PANTONE 431

◯
R 135
G 136
B 138
#6FDDC3 PANTONE 7466

◯
R 111
G 221
B 195

Secondary colors

Characters
brand

02. Illustration

By creating these mascots, we have made the project easier to identify, both for young people and for their tutors and teachers.

Using symbols from the logo itself, from the brand’s own visual identity, we gave life to these characters that represent an organic approach to a digital character, metaphorically and literally representing the concept of alternatives.

Tekna_alternativas_branding_17
Tekna_alternativas_branding_18
Tekna_alternativas_branding_19
Tekna_alternativas_branding_20

Credits

Management

Carlos Pereira
Brand management

Raquel Costa
Project management

Creative Art

Benzy Oliveira
Creative Director

Illustration

Benzy Oliveira
Creative Director

Did you like what you saw?


We can do the same for you.
Let's go!

The post Rebranding Alternatives_ appeared first on Hayve.

]]>