Branding Design June 3, 2022

Branding Enginear

Enginear is an engineering and consulting company. The brand represents a small, very personal office that manages construction and engineering projects. Being a very personal brand, we wanted it to have a personal approach too.

  • Client

    Edifconsult

  • Branding

    Naming, Visual Identity, Brand Strategy

  • Design

    Editorial Design, Graphic Design

  • Tags

    Business, Industry

Concept

We know
the way

From the naming of the new brand, Enginear was chosen because the person responsible for the project, Ricardo, had a degree in engineering. The pun is clear: “an engineer, always nearby”. We want to represent Ricardo’s personal approach to his projects and his clients.

The brand’s slogan: “We know the way” – chosen to emphasize the idea of trust and proximity, and it chose a labyrinth to support the brand’s imagery throughout the various touchpoints where it will be present, speaks clearly of the slogan and the brand’s entire philosophy.

Logo

An engineering professional
,
always close...

The logo completes the idea with the buildings and the connection between the “i” and the “n”, forming those buildings.

In addition, the dot on the “i” brings a human presence to the logo, giving it that feeling of a personal approach.

Brand behavior

The simple path
that the brand must follow

We opted for a monochromatic approach for this brand, for its simplicity, and blue is the color we chose.

The energetic tone of the blue color we chose gives the right feeling of being a confident and serious brand, but it also gives the feeling of being a young and daring brand.

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